Novel Food Regulation
According to the Novel Food Regulation, novelty food products can only be marketed and sold once they have passed a specific approval procedure. The mentioned procedure isn’t just lengthy – it’s also highly expensive.
The definition of novelty applies to food items that were not used for human consumption before May 15th, 1997, or at least not to a sizeable degree.
Although the consumption of the natural healing plant cannabis has a longstanding history, this appears not to be deemed worthy of surpassing the Novel Food Regulation.
Novelty foods in this case include foods from other cultures that haven’t been widely spread, as well as foods like exotic fruits, and so-called Designer Foods.
CBD products are also counted as novel foods, which is reflected in the nature of the product descriptions and recommendations.